Google Pixel 10 Pro — Price (country-by-country) and what the numbers really mean

Buying a flagship phone today is more than choosing a color and a storage size. Taxes, import duties, local retailer deals, and storage variants change the final bill by a lot — and the Pixel 10 Pro is no different. Below I list current, real-world prices for the Pixel 10 Pro across major markets, explain why the same phone costs so differently from one place to another, and give practical tips to get the best deal in your country.

Important: phone makers publish different prices per region and per storage configuration. Where possible I’ve listed the base model (128 GB) retail price from official Google Store pages or reliable retailers. I also note when the price is for a larger storage option. Prices and offers change fast; I cite official store pages and big retailers so you can check the live number yourself.

Why one global phone has many different prices

Short version: the headline price you see is only part of the story. Final price = manufacturer suggested retail price (MSRP) ± local VAT / sales tax + import duties (if any) + retailer margin + local promotions (trade-in, bank cashback, bundle discounts). Currency exchange and local market strategy also matter: manufacturers sometimes hold prices steady in one currency and let local taxes absorb the difference, or they intentionally position a model as premium or more affordable depending on competitors.

With that out of the way, here are country-level prices and quick notes.

Prices by country (major markets)

Note: each country name below is linked to its entity panel so you can quickly see region details.

United States — US: $999 (128 GB, typical launch price)

Retailers and the Google ecosystem commonly show the Pixel 10 Pro around $999 for the 128 GB unlocked model, which matches launch positioning for the “Pro” Pixel in the US market. Retailers such as BestBuy list the 128 GB Pro at $999.

What to know: US price is usually pre-tax (sales tax added at checkout), and carrier promotions or trade-in deals can lower the effective cost.

Canada — CA$1,349 (base model, Google Store Canada listing)

Google Store Canada lists Pixel 10 Pro models; typical starting price for Canada sits around CA$1,349 for the base configuration. Check the Google Store Canada product page for current offers.

What to know: Canadian prices normally include GST/HST at checkout rules vary by province; trade-in and store credit programs are common.

United Kingdom — £999 (from £999 on Google Store UK)

Google’s UK store shows the Pixel 10 Pro from £999 for the base configuration. UK prices typically include VAT.

What to know: Watch for seasonal store codes and bank partner discounts (Google Store runs limited-time coupon codes).

Germany — €1,099 (Google Store Germany listing)

Google Store pages in Germany list a starting price of €1,099 for Pixel 10 Pro (128 GB), which is consistent with European launch pricing for Pixel Pro models.

What to know: In the EU the VAT is included in the listed price. Distribution partners (mobile carriers and electronics chains) sometimes add bundle incentives.

France — €1,099 (Google Store France listing)

France shows similar pricing to Germany — €1,099 for the 128 GB Pixel 10 Pro on the Google Store. That aligns with the general European price band.

Spain and other EU markets (Netherlands, Italy, Spain, Portugal) — around €1,099 (base)

Google’s European pricing is broadly consistent: expect ~€1,099 for the base Pixel 10 Pro on official Google Store pages in the EU. Local retailers and carriers may have slightly different offers or bundles.

Japan — ¥174,900 (128 GB on Google Store Japan)

Google Store Japan lists the Pixel 10 Pro from ¥174,900 for the 128 GB variant. That figure is Google’s official local offer and often includes local taxes or store benefits described on the product page.

Australia — A$1,699 (Google Store Australia listing)

Google Store Australia shows the Pixel 10 Pro from A$1,699 for the base model. Australia’s prices generally include GST and local shipping/returns policies.

Singapore — SGD 1,279 (from SGD listing on Google Store Singapore)

The Google Store Singapore lists Pixel 10 Pro pricing in the SGD 1,279–1,459 band depending on size — the lower number generally reflects the base model. Check the product page for exact configuration pricing and live promotions.

India — Retail examples: ₹109,999 (256 GB listings on Flipkart / Croma)

India’s market shows official retail listings for the Pixel 10 Pro at around ₹109,999 for certain configurations (many retailer pages list the 256 GB or 16 GB RAM variants at that price; Flipkart and Croma product pages show ₹1,09,999 for 256 GB models). Offers such as bank cashback and exchange bonuses can reduce the effective price.

What to know: Google launched a local Google Store presence in India, and that has changed how Pixel is priced and promoted locally. Always check the Google Store India and main retailers during bank sale windows.

United Arab Emirates — Retail listings vary (local retailers show AED ~3,499–3,999 for Pro variants)

UAE retail listings for Pixel 10 Pro vary by seller. Local shops and online marketplaces have shown Pro models in the Dhs 3,499–3,999 range for different storage options; Amazon.ae also lists Pixel models (prices can vary day to day).

Brazil — R$10,099 (retailer listings for 256 GB examples)

Popular Brazilian retailers list Pixel 10 Pro variants at roughly R$10,000+ depending on storage. Local import taxes and VAT drive up the headline price compared with US/EU figures. Example retailer pages show 256 GB models listed in the R$10k range.

Mexico — Varies; check local retailers and Mercado Libre

Mexico often receives Pixel devices via official channels or third-party sellers. Prices change based on import duties and whether the model is carrier-subsidised. For the most accurate number check local e-commerce sites and the Pixel country landing page for Mexico, if available.

South Korea — Limited official availability; local prices vary

Google historically hasn’t always sold Pixel directly in South Korea. When devices are available they come through local importers and carriers, which changes the price significantly versus official Google Store markets. Check major retailers or carrier websites for live prices.

New Zealand — Often aligned with Australia pricing (A$ → NZD conversion) — check Google Store NZ or local retailers

New Zealand stock and price tend to follow Australian pricing after conversion and shipping costs. The Google Store AU listing is a useful starting point; local retailers often match or slightly undercut it.

Argentina and South Africa — Local retail/importer prices; often higher than US/EU due to taxes

These markets frequently see higher sticker prices because of local import duties and limited official distribution. Local electronics retailers and marketplaces (Mercado Libre for Argentina, local chains in South Africa) are the best place to check right now.

Quick notes about variants and effective price

Storage tier matters. I focused on the base 128 GB model where Google Store data was available — but many retailer pages we cited list 256 GB or 512 GB SKUs. For example, Indian retailer listings shown above often reference 256 GB models at ₹109,999. Always check which storage size the price refers to.
Taxes and shipping. In the US you’ll pay local sales tax at checkout; in the EU tax is usually included in the displayed price. Import fees and shipping can add to the cost when buying cross-border.
Promotions change the effective price. Bank cashback, trade-in credit, carrier subsidies and limited Google Store coupon codes can reduce what you actually pay. Those promotions were visible on regional store pages and retailer offers at the time of checking.
Grey-market offers look cheaper but carry risk. In countries where Google doesn’t sell directly, grey imports can be cheaper — but warranty and software update guarantees may be different.

How to check the latest price for your country (fast steps)

Go to the Google Store country page: store.google.com/<country-code>/product/pixel_10_pro (replace <country-code> with us, gb, de, in, jp, au, sg, etc.). The official store entry is the most reliable single source. (See examples: Google Store Germany, Japan, Singapore pages above.)
Compare with local big retailers (Amazon, Best Buy, Croma, Flipkart, etc.). Retailers sometimes run instant discounts or bank offers that lower the price temporarily.
If you see a very low price from an unknown seller, confirm warranty coverage and return policy before buying.

Practical buying tips (so you don’t overpay)

Use the Google Store where available. It gives clear warranty terms, trade-in tools and occasional store credit promotions.
Time purchases for bank sale windows. Many markets have major discounts during bank festivals or holiday sales. India’s retail listings often show bank partner offers and exchange bonuses.
Decide storage ahead of time. If you plan to keep a phone for years, spending a bit more on storage can make it last longer; but compare the storage jump price in each country (sometimes the premium is bigger than you’d expect).
Check carrier deals if you use local 5G bands. Carriers may bundle the phone with data plans and spread the payments, and sometimes the effective cost after trade-in is attractive.

Final word

The Pixel 10 Pro is a premium device and its list price reflects that in each market, but the real question is the effective price after trade-ins, bank offers and local taxes. For quick reference: in major Google Store markets the base Pixel 10 Pro is typically around $999 / £999 / €1,099 / A$1,699 / CA$1,349 / SGD1,279 / ¥174,900 (local currency, base model) — and Indian retailer listings for higher storage models commonly sit around ₹1,09,999 for 256 GB configurations.

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Google Pixel 10 Pro Price in Each Country – USA, UK, India, Canada & More